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The Breakup-Proof Hoodie
Relationships are all fun and games until they end and your ex doesn’t return your favorite hoodie.
That's why we partnered with a lawyer specializing in the separation of property to create a breakup policy
that guarantees our customers a new hoodie if their future ex steals it. Then, we print this policy on the label,
turning it a legal document.



     
CREDITS
Agency: Judas
Creative Director: Pedro Lima, Vasco Thomaz
Art Director: Carlota Real
Copywriter: Francisco Machado, Ruben Barros