The Breakup-Proof Hoodie
That's why we partnered with a lawyer specializing in the separation of property to create a breakup policy
that guarantees our customers a new hoodie if their future ex steals it. Then, we print this policy on the label,
turning it a legal document.
Agency: Judas
Creative Director: Pedro Lima, Vasco Thomaz
Art Director: Carlota Real
Copywriter: Francisco Machado, Ruben Barros